Esomar is the leading organization in the Market Research industry founder in 1947. This talk was for its Big Data World 2017 conference in New York City. Speaking with Carlos Ochoa (one of the best bosses I’ve ever had) on behalf of Netquest.

The objective of the talk was to expose our algorithm capable to attribute device’s navigation to users sharing the same device. A big problem in the industry. The one liner:

• Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

An incredible experience. A tweet about those days 👇

How to build a premium panel with machine learning @CarlosBort_ @esomar #mrx #insights pic.twitter.com/Ff7rnrMl0g

— Netquest (@netquest) November 27, 2017